Casa México: Promotion, Innovation and Cultural Diplomacy in South by Southwest (SXSW)
Article Sidebar
Published:
Mar 7, 2022
Keywords:
SXSW entrepreneurship innovation creative industries digital era cultural diplomacy nation branding
Main Article Content
Abstract
The organization of Casa México as part of the interactive South by Southwest (SXSW) festival—one of the most prestigious international events of its type—is a prime example of how cultural diplomacy, including the promotion of trade and entrepreneurship, can help redefine Mexico as a modern, innovative country in today’s globalized, digital and interdependent world.
Article Details
How to Cite
Salcido-Zugasti, Jorge Ernesto. 2022. “Casa México: Promotion, Innovation and Cultural Diplomacy in South by Southwest (SXSW)”. Revista Mexicana De Política Exterior, no. 117 (March):85-98. https://revistadigital.sre.gob.mx/index.php/rmpe/article/view/194.
Section
Essays