Casa México: promoción, innovación y diplomacia cultural en South by Southwest (SXSW)

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Published: Mar 7, 2022
Keywords:
SXSW entrepreneurship innovation creative industries digital era cultural diplomacy nation branding

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Jorge Ernesto Salcido-Zugasti
Consulate General of Mexico in Austin, Texas

Abstract

The organization of Casa México as part of the interactive South by Southwest (SXSW) festival—one of the most prestigious international events of its type—is a prime example of how cultural diplomacy, including the promotion of trade and entrepreneurship, can help redefine Mexico as a modern, innovative country in today’s globalized, digital and interdependent world.

Article Details

How to Cite
Salcido-Zugasti, Jorge Ernesto. 2022. “Casa México: Promoción, innovación Y Diplomacia Cultural En South by Southwest (SXSW)”. Revista Mexicana De Política Exterior, no. 117 (March):239-50. https://revistadigital.sre.gob.mx/index.php/rmpe/article/view/195.
Issue
No. 117 (2019): The Economic, Tourism and Cultural Promotion of Mexico
Section
Ensayos