Cultural Diplomacy: A Tool for Promoting Mexico’s Creative Industries

The creative industries have the potential to project a positive image of Mexico, attract new flows of tourists and promote sustainable development. How can cultural diplomacy draw on them to showcase Mexico’s cultural diversity and improve the country’s image, while promoting economic development and tourism? This article analyzes success stories related to the creative industries of other countries and makes some proposals as to how Mexico can betterintegrate its international promotional activities in the areas of culture, tourism and trade.