Palestine in Hebrew: Overcoming the Limitations of Traditional Diplomacy

The digitalization of public diplomacy has seen diplomats embrace digital tools as a means of overcoming some of the limitations of traditional diplomacy. Such is the case with virtual embassies that enable states to formulate virtual ties with foreign publics in place of physical ones. In this study, the autors evaluate the recently launched Palestinian Facebook Embassy to Israel, which focuses on depicting the attributes of the future state of Palestine, its values and desire to co-exist peacefully alongside Israel. In summary, the virtual embassy demonstrates a willingness to engage in two-way conversations with online followers and focusing on a positive future