Cosmopolitan and Global Cities as Part of the Soft Power of Mexico

This article discusses the way in which Mexican cosmopolitan and global urban regions can contribute to strengthen the country's soft power by telling the world the achievements that have been made locally in commercial, tourism, cultural, educational domains, etc. Place branding and the internationalization of the development agenda strategies are explained as the ways forward to promote cities in the world and consequently to improve the Mexico’s country image abroad.