Mexico’s Reputation and its Relationship with the United States

This article is about the relevance of the game of perceptions in Mexico-United States relations. It highlights the importance of carrying out a coherent, systematic and far-reaching efforts to improve Mexico’s reputation and image, through the projection of soft power towards North American public opinion. It analyzes the relevance these efforts must acquire in order to change the image our country has abroad and strengthen Mexico’s foreign policy strategy, particularly in the North American region. The article ends with recommendations to improve Mexico’s reputation in key sectors of our northern neighbour.