Adding Culture

In a pleasant and direct style, the author intermingles accounts, reports, precise information, comments and analysis to set forth his work plan and the activities he has carried out as cultural attaché of Mexico in Brazil. He mentions that his designation forms part of the tradition of Mexican diplomacy of naming intellectuals to promote the country’s culture abroad. He explains that the projects and progress of his term of office are based on a model of gradual cultural penetration, in a comprehensive concept of culture —which addresses both the fine arts and the cultural industries— and a broad vision of the post of cultural attaché.