Promotion as a Tool for Positioning Mexico in South America

Promotion is a diplomatic activity essential to positioning Mexico as an economic hub, an attractive tourist destination and cultural benchmark. However, consolidating the image of the country as one of talent, with an efficient and competitive economy requires passion, institutional commitment and technical capacity. Our embassies and consulates face the challenge of deploying their diplomatic skills so as to establish Mexico as a point of reference abroad. South America is a region of opportunity where promotion can help diversify our trade exchanges, attract capital and tourists, and cultivate a taste for all things Mexican.