Soft Power and Country Image in the Trump Era. Challenges and Opportunities for Mexico

Main Article Content

Luz Elena Baños Rivas

Abstract

The country image is closely linked to the effectiveness of the mechanisms of soft power and its ability to gain collective will. Mexico’s relationship with the United States of America demands that Mexicans project an integral and balanced image that confirms with hard data the real importance Mexico has for the United States of America.

Article Details

How to Cite
Baños Rivas, Luz Elena. 2022. “Soft Power and Country Image in the Trump Era. Challenges and Opportunities for Mexico”. Revista Mexicana De Política Exterior, no. 111 (March):41-64. https://revistadigital.sre.gob.mx/index.php/rmpe/article/view/278.
Section
Articles