In order to locate the necessary elements of this soft power that Mexico can exercise in the world, the Revista Mexicana de Política Exterior 111 is proposed as an assembly of informed voices that distinguishes some key elements. In it, a group of people with experience and knowledge of the subject proposes to carry out an exercise on the advantages of articulating soft power in Mexican diplomacy in its own way and with a clear strategic perspective. This issue of the RMPE is a commitment to imagine the soft power that can and should be articulated as a nation in the 21st century.