In this issue of the Revista Mexicana de Política Exterior, the diverse conceptions that shape cultural and public diplomacy are exposed, both in its theoretical and practical aspects, emphasizing the experiences and proposals of diplomatic experts and academic specialists. The volume aims to discuss the relationships between foreign policy and concepts such as soft power, nation branding, cultural cosmopolitanism, cultural cooperation and exchange, cultural industries, media, propaganda, and celebrity diplomacy, among others. The conception of this special number was made thinking of four parts: a substantial one with foundational theoretical debates and in-depth empirical reflections; a circumstantial and thematic one, with contemporary debates and plural positions; a third, which is an interview with Ambassador Jorge Alberto Lozoya, one of the most important promoters of these diplomatic forms in our country, and finally a fourth, in which three reviews of recent books are collected, which deal with these issues.